By Adam Pagnucco.
MoCo360 has announced that it is rebranding to become Bethesda Today. The outlet was purchased by Today Media, a publishing company in Delaware, last February. Today Media CEO Rob Martinelli discussed his plans for the site shortly afterwards.
Bethesda Today’s press release is reprinted below. We will have more soon.
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Jan. 7, 2025
FOR IMMEDIATE RELEASE
Contact: Jennifer Farkas, Jennifer.Farkas@BethesdaMagazine.com
MoCo360 Digital Newsroom Renamed Bethesda Today
Bethesda, MD — Today Media, publisher of Bethesda Magazine, announced Tuesday that the MoCo360 digital newsroom has been renamed Bethesda Today.
The company also unveiled a new website and redesigned newsletters.
The newsroom was launched in 2014 as Bethesda Beat and rebranded as MoCo360 by new ownership in 2023. Today Media bought the magazine and news service in 2024, and CEO Rob Martinelli, after getting to know the business and community, concluded that rebranding the newsroom made sense.
“Having ‘Bethesda’ in the name was important because it reconnects the newsroom to its roots and strengthens ties to Bethesda Magazine,” he said.
Jennifer Farkas, publisher of Bethesda Magazine and Bethesda Today, added: “As the home of many of our readers and advertisers, Bethesda and the surrounding towns are an integral part of our identity.”
Farkas said that with Today Media as owners, having “Today” in the name was a natural choice and that the word reflects the timeliness of the stories the newsroom publishes. “We want our readers to know that they’re reading the news about their community that they need to know…today,” she said.
While the name of the newsroom has changed, the company’s “commitment to covering all of Montgomery County has not,” Farkas said. “The tagline for Bethesda Today says it all: ‘Montgomery County’s Trusted News Source.’”
The new website and redesigned newsletters “have a cleaner, more modern layout that simplifies navigation, improves readability and enhances the overall reader experience,” she said.
In addition, the address for the website has changed from MoCo360.media to BethesdaMagazine.com.
About Today Media
Today Media is a multi-platform regional media company serving a four-state region on the East Coast. In print, online and in person, Today Media reaches engaged consumers. Today Media publishes five monthly regional lifestyle magazines, two business publications and more than 10 specialty publications. The company also creates custom marketing solutions, develops new media business opportunities and hosts events. Today Media is headquartered in Wilmington, Delaware.
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